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Internet Marketing: On-page and off page-SEO

There are literally dozens of ways to market a website online, and Search Engine Optimization is arguably the best method in terms of ROI while it can also be one of the most tedious methods. SEO comprises of techniques that are usually based on assumptions and trends in experimenting with different techniques by webmasters and internet marketers to rank in SERPs (search engine result pages), no one is exactly certain on all aspects that matter when a web page is ranked in a search engine, however there are certain methods that are proven to work with ranking well in search engines.

SEO can be broadly categorized into On Page and Off Page SEO, the combination of both these methods effectively implemented on a web page almost never fails when looking to rank a website in the SERPs.

On Page SEO

On Page SEO, as the name suggests comprises of tweaking aspects within the scope of your website. This category in itself consists of several aspects that can be addressed. On Page SEO is done by optimizing the titles, content and images of a website to cater to the keywords you are targeting in the SERPs. One technique, is using tags, certain tags, such as the title tag and bold tag imply to the search robots that the keywords within these tags is what the main focus of the page is and contributes to ranking in the SERPs for the keyword.

Another aspect is maintaining a moderate keyword density for the keywords you target. This is done by repeating a keyword you are targeting within the content of a web page and in titles as well as images. This should be done in moderation as If it is overdone ir can act adversely on SEO too. Other important On Page techniques include providing accurate meta descriptions, using meaningful, keyword rich permalinks and using ‘nofollow’ tags on links where appropriate. That really is part of Internet Marketing done right, and learning the importance of links is vital.

Off Page SEO

Depending on the competition of your niche, Off Page SEO may or may not be necessary. Compared to the former, you usually have less control over Off Page SEO as it comprises of tweaking content on other websites. The main aspect that Off Page SEO revolves around is building backlinks from numerous other websites preferably with the links being anchor text to a keyword you are targeting.

Backlinks can be built in numerous ways, submitting articles to directories, guest posting on other blogs, advertising or simply creating a great website that is worth linking to. When building backlinks the quality of links is also a vital factor. Dofollow links are preferable as they carry more weight in terms of SEO, getting a single link from an authoritative site can be several times more effective than dozens of links from minor websites.

On Page SEO comprises of a lot more factors to consider however it is less tedious to develop than the latter. While internet marketers have different views over the importance of the two categories, it is vital to consider both aspects to effectively optimize your website for search engines.